How Taylor Swift Fans Broke Economics

Swifties have the same mental biases as the rest of us, making them reluctant to sell even at eye-watering prices

Taylor Swift ended the European leg of her Eras tour on Tuesday at London’s Wembley Stadium, delighting nearly 100,000 cheering “Swifties”—but leaving many who couldn’t snag a ticket disappointed. One reason: the failure of the secondary market in tickets. Swifties have the same mental biases as the rest of us, making them reluctant to sell even at eye-watering prices.